ICO fines Emma’s Diary £140,000
On August 20, 2018, the Information Commissioner Officer, ICO – the British data protection authority - fined Lifecycle Marketing (Mother and Baby) Ltd, aka Emma's Diary, £140,000 for failing to comply with the data protection ‘fairness’ principle. The principle imposes a transparency duty requiring data controllers to provide data subjects with information about the purposes for which their personal data will be used. “The ‘fairness’ requirement […] also included a substantive duty Read more [...]