Texas Ethic Opinion 661
Professional Ethics Committee for the State Bar of Texas
Topic:
Using competing lawyer or law firm’s name as keyword in an advertising service offered by search-engine company
Conclusion of the Committee:
“A lawyer does not violate the Texas Disciplinary Rules of Professional Conduct by simply using the name of a competing lawyer or law firm as a keyword in the implementation of an advertising service offered by a major search-engine company. The lawyer’s statements included in this advertising program must not contain false or misleading communications and must comply in all respects with applicable rules on lawyer advertising.”
Rules: Texas Rules of Professional Conduct 7.01(d), 7.02(a), 8.04(a)(3)
The full text of the opinion can be found at http://www.legalethicstexas.com…
Originally published on Technethics on August 22, 2016